How we got the idea for ident two: Pacman

We started to come up with this idea when we were looking up ice trays on the internet. When we came across it, we decided to get the packman because it was a fun way to bring the younger end of our target audience to the channel. Then we thought that they would have to eat something as they go along - with the sounds with it - because otherwise people would not know what was going on. Then we thought it would be really funny if the packman eat a 'the brain' to show that the channel has shows like QI. So, we decided to have the wild west theme tune going on during a close up, and as it goes into blackout, the packman sounds come back and when the packman comes back the brain is gone and the dearth-vader part of the star wars theme tune comes on and we go into a close up of packman. We then thought that it would end with ice letter saying 'the grid' and a voiceover going; "You're watching the grid".

Packman Ice Tray picture: